Do you have an online store? Is it mobile friendly? Are you looking to generate more sales? If so you need to be real with yourself that simply having your products online isn’t going to cut it any more.
The following is a list of things you need to be doing to stay competitive and provide the best possible buying experience for your visitors so those visits convert into $$$!
After all, we spend so much time getting people onto our site using social media, digital marketing and PR that many of us don’t think about what happens when people actually get there.
Here are the 5 things you can do right away to make a big difference.
1. Big photos
Product photos need to be front and center with no distractions. Don’t let the user see more than 1 photo at a time. Use as much screen real estate as possible. Users need to be able to make their decision solely based on the product image alone so make it count.
2. Sharing Feature
Allow users to share directly from the photo screen. Friends share with friends, wives share with husbands. People are looking for validation and you need to be able to give them an easy way to get it. Add a share button right on top of or near the photo. Allow sharing via email, Instagram, Facebook, Twitter and Pinterest.
3. Swipe Gesture
User experience is everything. Why is Tinder one of the most popular dating apps? Because it’s addicting and fun. You want to give that same experience to your shoppers. Let them get lost in the shopping experience by having your products change with a simple finger swipe. Clicking on small links is a crappy experience on mobile. Why frustrate your potential customer after spending so much to get them there?
If I like an item, I should be able to save it right away. Add a star (:star:), the universal symbol for “favorites” and build a wish-list feature into your store. Doing so will indicate that the user can save the item and come back to it later.
5. Easy checkout
PayPal, Apple-Pay and many other payment platforms now have 1-button payment integration. This means that your customers have saved their credit card information in the system and can make the purchase with 1 easy touch. Why make it harder than it has to be? Use 1 button payments whenever possible.