Responsive Web Design
Responsive Web Design (RWD) consists of building a website suitable to work on every device and screen resolution. RWD dynamically adapts to different browsers and device viewports, redesigning the content and layout automatically so that you have the same experience on a desktop, tablet or a mobile phone.
RWD does not leave out important content to fit small devices; instead it adjusts the content to fit any device
Flexible Grids. Media Queries. Flexible Media.
Websites need to have built-in technology to automatically respond to all user devices. This approach eliminates the need of creating a different design and development approach for each device on the market. But you may be wondering, how do we build a website with RWD?
RWD consists of a combination of flexible grids, media queries and flexible images.
Flexible Layout The process of building the layout of the website with a flexible grid, capable of resizing the width of each layout automatically to different screen resolution.
Media Queries Allos control of how design elements are applied to various output sizes and screens, providing the ability to use different styles for each browser, as well as device specifications including screen width, screen height, orientation, etc.
Flexible Media. Different media types (i.e. images, videos, etc.) need to be scalable and change their size accordingly to the size of the viewport. Normally images are placed inside a flexible grid with the max-width CSS rule applied at 100% to prevent images from being larger than the grids while also keeping their aspect ratio.
Importance of having a Responsive Website
If your website is not responsive, it won’t be user friendly and will impact user experience on non-traditional desktop web browsing environments and you could be losing valuable customers. According to Google, more than 60% of users won’t stay on your website if it’s not mobile-friendly. Also, the chances for a user/customer to buy a product or use a service on your website is higher if your website is responsive. This is especially important since Google confirmed that more Google searches take place on mobile devices than on desktops.
In April 2015, Google launched a new algorithm that affects how Google searches are displayed. This new update gives priority to Responsive websites giving them a better ranking than websites that are not adapted to mobile devices. This means that if your website is not responsive, it won’t appear in the first rankings in the Google search. At BKLYN we build all our websites with a RWD.
How to check if your website is responsive
If you want to check if your website is responsive, you can test how it looks on different devices here: http://www.responsinator.com/
In summary, Responsive Web Design gives the user the best possible experience, no matter which device they’re using and is critically important for all websites that want to provide the latest and best user experience for their users.